Starbucks is planning acts of kindness more than providing caffeinated beverages. Advertising Age reports the coffee giant is handing out freebies like MetroCards for Manhattan commuters and lift tickets in Denver, but these altruistic acts serve a viral marketing purpose. Each recipient also is given a numbered "cheer pass" card and encouraged to do a good deed for someone else. Starbucks then wants the doers of good deeds to log on to the coffee giant's ItsRedAgain.com site to list their positive act, as well as check out holiday promotions and gift ideas.In my opinion, the site is both funny and dorky. Traditions and cheer are excellent things to spread this holiday season. However, without the true meaning of Christmas, it completely misses the point.
1 comment:
Loved your commentary on Starbucks! The world wants to celebrate, but it's so short in understanding our true joy in celebrating the greatest gift of all!
K..luvyabuhbye.
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